Social Media Content Strategist (Anime)

About the Company

Join a creator-centric platform transforming the global anime production and distribution landscape. We are building a cutting-edge technology platform leveraging Generative AI, Machine Learning, and Blockchain to help millions of fans continuously discover anime they love while connecting with creators and fellow enthusiasts.
 

About the Role

Be part of our pioneering team in Kuala Lumpur within a startup that has raised US$20M in seed funding—one of the largest in Southeast Asia. In this role, you’ll collaborate closely with:

• C-suite executives leading innovation in the anime industry
• Our Japan-based anime studio producing original, top-tier content
• A lean, high-impact team reshaping anime fan engagement

You will lead the development and expansion of our social media presence from the ground up, focusing on promoting our new anime social network platform.
 

The Role

Design and execute a groundbreaking social media strategy to position our anime social network as the premier platform for the global anime community, driving user growth and engagement.
 

Key Responsibilities

• Formulate and deploy comprehensive social media strategies that align with brand goals and target audience interests
• Develop and curate captivating multimedia content—including short-form videos, images, and text—for platforms such as TikTok, Instagram Reels, YouTube Shorts, and Twitter
• Stay informed on the latest social media trends, viral strategies, and platform algorithm updates
• Monitor social media metrics and adjust strategies to optimize engagement and reach
• Collaborate with marketing, design, and production teams to ensure cohesive brand messaging across all channels
• Manage content calendars and ensure timely post scheduling
• Explore influencer partnership opportunities and viral marketing campaigns
• Train and guide team members on best practices for engaging social media content creation

You Have

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 3–5 years of social media marketing experience, with a proven record of creating viral or highly engaging content
• Proficiency in short-form video creation and editing for platforms like TikTok, Instagram Reels, and YouTube Shorts
• Strong understanding of social media analytics tools and the ability to turn data into actionable insights
• Exceptional written and verbal communication skills
• A creative mindset with a talent for generating unique content ideas
• Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Later)
• Experience in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro)
• Proven ability to take initiative, handle multiple tasks, and meet tight deadlines
• Strong problem-solving skills, with a demonstrated ability to manage projects and troubleshoot effectively
• A commitment to continuous self-improvement, always eager to learn and grow

Nice-to-Haves

• Experience with influencer marketing and relationship management
• Knowledge of SEO best practices as they apply to social media content
• Familiarity with emerging social media platforms and technologies
• Understanding of social media advertising and paid promotion strategies
• A strong eye for visual aesthetics and creativity
• Adaptability in a fast-paced environment
• Excellent time management and organizational skills
• A passion for social media and staying updated with digital trends
• Team-oriented with strong interpersonal skills

Why Us?

• Shape the social media strategy for an innovative, well-funded anime social network from the ground up
• Collaborate directly with top executives and our Japan-based anime studio to produce unique, exclusive content
• Lead a team in a dynamic, creative environment with vast growth potential
• Influence the anime social media landscape and engage millions of fans worldwide
• Help redefine anime fan engagement and community-building for the future

Stand Out With TikTok and Instagram as key channels for anime, share with us three unique insights on anime marketing on these platforms in your application to stand out.