Social Media Content Strategist (Remote)

About the Company
Join Kasagi Labo, a creator-centric platform revolutionizing global anime production and distribution. We are building a technology platform that utilizes Generative AI, Machine Learning and Blockchain to enable billions of fans to continuously discover the anime they love, connect with creators and with each other.

About the Role
Join our innovative team in Kuala Lumpur, part of a startup that secured US$20M in seed funding - one of the largest in Southeast Asia. You'll work directly with:

• C-suite executives driving innovation in the anime industry
• Our Japan-based anime studio producing original, high-quality content
• A lean, high-impact team revolutionizing anime fan engagement

Lead the creation and growth of our social media presence from scratch, primarily focused on promoting our new anime social network platform.

The Role
Develop and execute a pioneering social media strategy that will establish our anime social network as the go-to platform for the global anime community, driving user acquisition and engagement.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals and target audience preferences
• Create and curate engaging multimedia content, including short-form videos, images, and text for platforms such as TikTok, Instagram Reels, YouTube Shorts, and Twitter
• Stay up-to-date with the latest social media trends, viral content strategies, and platform algorithm changes
• Analyze social media metrics and adjust strategies to optimize engagement and reach
• Collaborate with marketing, design, and production teams to ensure cohesive brand messaging across all platforms
• Manage content calendars and oversee timely post scheduling
• Identify opportunities for influencer partnerships and viral marketing campaigns
• Train and guide team members on best practices for creating engaging social media content

You Have

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 3-5 years of experience in social media marketing, with a proven track record of creating viral or highly engaging content
• Proficiency in creating and editing short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts
• Strong understanding of social media analytics tools and ability to derive actionable insights from data
• Excellent written and verbal communication skills
• Creative mindset with the ability to generate innovative content ideas
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Later)
• Familiarity with graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro)
• Excel in taking initiative, wearing multiple hats, and work with tight deadlines
• Strong problem solving skills with a demonstrated capacity to take ownership of projects and troubleshoot when faced with challenges
• Passionate about continuous self-improvement, always seeking opportunities to learn new skills and grow in your role

Nice-to-Haves

• Experience in influencer marketing and managing influencer relationships
• Knowledge of SEO best practices and their application to social media content
• Familiarity with emerging social media platforms and technologies
• Understanding of social media advertising and paid promotion strategies
• Highly creative with an eye for visual aesthetics
• Adaptable and able to work in a fast-paced environment
• Excellent time management and organizational skills
• Passionate about social media and staying current with digital trends
• Collaborative team player with strong interpersonal skills

Why Us?

• Pioneer the social media strategy for a well-funded, innovative anime social network from the ground up
• Work directly with top executives and our Japan-based anime studio to create unique, platform-exclusive content
• Lead a team in a fast-paced, creative environment with significant growth potential
• Influence the anime social media landscape and engage millions of fans worldwide
• Opportunity to shape the future of anime fan engagement and community building

Stand out
Given the heavy reliance on TikTok and Instagram for anime, in your application, give us 3 unique insights about anime marketing on TikTok & Instagram to stand out from others.